31 Comments

Please do not stop sending love from the airport! We have set our doorbell to have the same bing bongs as the airport so that each time someone rings it, we can be the airport. I recommend.

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Since You Ask Me for an alternative to "Love, the Airport," I will tell you that...there is none. The Love from The Airport is eternal and non-negotiable.

Also this is EXACTLY what I want from the internet.

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Please continue to send love from The Airport. Or at least kind regards. But definitely from The Airport.

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Pleading demand to continue the reminders that the airport does, in fact, still love us. On a miserable day, knowing that a random, personified travel hub holds affection for me can make all the difference. ❤️

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It's all OK! The dead lion lives! On the tins at least. The new fangled jolly lion is for the squeezy plastic 21st Century packaging. The tins are remaining firmly biblical according to Lyles.

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Yes! I clicked through to say this too. They're only changing the squeezy bottles. (Which is an even weirder decision branding-wise but there we go.) For anyone who needs more bee-ridden lion carcasses in their cupboards, he's also on the black treacle tins.

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I heard this too and the article supports it, but the photo in John’s post seems to feature a rebranded tin 🤔

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The one on the right is a squeezy bottle in a sales cardboard tray I believe. Lyles are quite adamant they are not changing the tin.

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The weird part is not that there's a dead lion on the syrup tin; the weird part is that they wanted to remind you that "From strength came forth sweetness" even though syrup does not come from bees! They are advertising honey on their own syrup tin! They might as well say "Think this syrup is golden? Wait'll you get a load of honey! iI's as golden as... a really golden thing!"

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Ha! Never thought of it like that before!

"It's as golden as.... a dead lion full of bees" would make an excellent marketing slogan..

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Suzy Izzard will love it!

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Bye, Airport (sobs)

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I will be very sad if The Airport resigns. I genuinely smile every time I read the signoff.

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Once my dad and I came home from somewhere to find a sticky note on the door saying 'gone to poot of fire'. Of course five minutes' thought would probably have got us to 'post office' but we were so tickled by 'poot of fire' that that became the family term for a while. It's not as good as 'tiny kitten' but it is fun to say.

I am relieved to learn the rebrand is not stretching so far as the tins, so I can still send polar nerd friends a souvenir from the past. Once your branding makes it past 100 I don't see the point of changing, TBH, but then that may be a good indicator of why I'm not working in marketing ...

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Mar 2·edited Mar 2

Can we really call Victorians crazy when their marketing is just objectively so much better than our marketing? Aren't *we* crazy to have the marketing we have now, even though we know Victorian bible-reference-and-lionful-of-bees marketing is technically possible?

(I'm also reminded of JK Jerome's writing on Victorian advertisement in Three Men on a Bummel: Ch.VIII (p136) & Ch.X (p178-181), https://archive.org/details/in.ernet.dli.2015.97438/page/n138 )

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My favourite weird fact about elephants is that the hyrax, also known as the rock rabbit, is not closely related to rabbits - it's closest relative is actually the elephant!

And the manatee, also known as the sea cow, is not closely related to cows or to pinnipeds - it's closest relative* is actually the elephant!

And the tenrec, also known as the elephant shrew, is not really a shrew - it's closest relative is actually the elephant!

This is because there was a time when what is now part of Africa was isolated by water, so many types of mammals which were common in other parts of the world could not reach it, and elephant-type animals diversified to fill lots and lots of different ecological niches.

*Besides the dugong, of course

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I’m so glad I can read your insights here, I came off most social media when they changed the algorithm as it was a toxic bin fire. Discord seems to be a safe space so far.

You have no idea how it cheered me up to get a tiny kitten from the airport, I may get one now every time I think of tidying the kitchen, how much more fun would be had.

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So happy you hear from you...always an insight and a laugh!

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Love you too, airport! 🥲

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I once spent quite some time wondering why I had written 'weapons' on the shopping list on the fridge, before I eventually worked out that what I had written was 'wee pens'.

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Hi John. I was delighted to pass you on the way to the Cecil Sharp House try-out last night, but thought afterwards that stopping you to say hallo might have been a bit pushy. I'm sorry if so. (It still made my evening.)

"The Village" project seemed intriguing. I'm thinking of a cross between a less over-written "Under Milk Wood" and "Archers Accidentally". But that's just my imagination, running away with me.

All the best.

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